Agencies are judged on results they can’t track

Meet Litiro

Litiro is the lead data infrastructure for profitable Google Ads.

It's the plumbing between your lead sources, your clients' systems, and Google Ads. Its job is simple: capture what happens after the lead and feed those outcomes back into your campaigns.

Litiro does three things.

You don’t have to change how your clients work

You want to help your clients get better results:

• You add a Lead source field to the client’s CRM so you can see which leads came from Google.
• If they don’t use a CRM, you set up a spreadsheet with GCLIDs so someone can mark which leads turned into customers.
• Maybe you duct-tape something together with Zapier, Make or N8N.
• Or, if you're really enthusiastic, you set up HighLevel and spend hours training them how to use it.

For a week or two it works. Then people drift back to the way they did things before you came along.

And while it's frustrating, and while it's true that better tracking would produce better results, the reality is that most clients aren’t going to change how they run their business.

Litiro is designed for the real world.

It sits next to the systems your clients already use. Leads still flow into the client’s CRM, inbox or job system as normal. Your clients keep working the way they always have. You finally get the data you need to make Google Ads work.

What data does Litiro track?

For every lead, Litiro records the information needed to connect advertising to real business outcomes.

• Lead details: Name, email, phone and other basic contact information.
• Google Ads tracking data: GCLID and other identifiers that connect the lead to the original ad click.
• Attribution: UTM and other tracking parameters.
• Pipeline progress: Stages such as qualified lead, quote, booking, job or sale. You can customise these to match your client’s workflow.
• Revenue: The value generated when a lead turns into real business.

This creates a clear record of what happened after the lead.

Now you can see which keywords produce your best customers, which campaigns generate revenue, and which leads go nowhere. And because any of these outcomes can be sent back to Google as offline conversions, you can optimise for the results your clients actually care about.

How Litiro works in practice

1. A lead arrives
   A visitor submits a form, calls the business, or contacts the client through another lead source.
2. Litiro captures the lead and tracking data
   The lead details and Google Ads click identifiers are recorded so the lead can be connected to the original ad.
3. The lead moves through the pipeline
   As the client qualifies the lead, sends a quote, books a job or makes a sale, those updates are recorded.
4. Outcomes are sent back to Google Ads
   Each step can be sent back to Google as an offline conversion.

Now Google Ads can optimise for the outcomes your clients actually care about: qualified leads, bookings and revenue.

Built for agencies running Google Ads

Litiro is designed for agencies and specialists who generate leads using Google Ads.

You’re responsible for performance, but the data you need lives in your client’s systems.

That usually means:

• Leads arriving through different forms, calls and messaging tools.
• Pipeline updates happening inside CRMs or job management software.
• Revenue recorded somewhere else entirely.

Litiro brings that information together so you can finally see what happens after the lead.

If you manage Google Ads accounts where the real outcome is a job, booking, sale or customer, Litiro gives you the data needed to optimise campaigns for those results.